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The Problem with Fast Fashion?

Vol. 2, Issue 2

Understanding Fast Fashion The term “fast fashion” is often associated with cheap labour, cheap fabrics and cheap prices. However, this is far from the whole story, as we discovered meeting Fashion Enter who run their very own North London factory: Let’s…

The Business Case for Short Runs

Vol. 2, Issue 2

Short run production can allow for local sourcing closer to market needs but also presents a number of challenges that can be addressed through TCBL. Short production runs for textiles and clothing materials can be divided into segments, e.g. Short…

Case Study: Katty Fashion

Vol. 2, Issue 2

KATTY FASHION was established in 2003 by Caterina Ailiesei, a graduate from higher studies in textiles with over eight years experience as a production manager, to provide garments on a lohn-basis? for mid and high street labels in the UK….

How to win the Ecommerce game?

Vol. 2, Issue 1

E-commerce – short for ‘electronic commerce’ – refers to the selling, exchange, distribution and marketing of products and services between a person or organisation and their stakeholders. Especially, within the fashion industry, e-commerce must be a priority for every brand…

Increasing Sales with Social Commerce

Vol. 2, Issue 1

The role of social media in the fashion industry continues to evolve with new tools for both fashion brands and/or consumers. The shopping experience has changed with the influence of social media and with the notion of social shopping. Indeed,…

Fandom Markets

Vol. 1, Issue 1

Fandom of TV, film, or games offers huge potential for themed clothing, but narrow windows of opportunity impose digital production. According to Fashionista, ‘pink it and shrink it’ is still the most-used tactic for designing clothes for women sports fans….

Fashion Trends

Vol. 1, Issue 1

Forecasting is absolutely essential since the entire fashion industry progresses based on trends. In this globalized fashion environment where everything changes very quickly, a common denominator is the trend. In the fashion life cycle, inspiration and design based on forecasting…

Cultural Heritage

Vol. 1, Issue 1

Fashion constantly recycles the past. Textures, colours, decorative motifs, all reappear: but not in exactly the same form, as materials and technology evolve and – above all – because context changes. Design the future through the past It is no…

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