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fashion

How to win the Ecommerce game?

Digital, Vol. 2, Issue 1

E-commerce – short for ‘electronic commerce’ – refers to the selling, exchange, distribution and marketing of products and services between a person or organisation and their stakeholders. Especially, within the fashion industry, e-commerce must be a priority for every brand…

Portrait: Belee Milano

Human, Vol. 2, Issue 1

Belee Milano is an Italian knitwear supplier. We believe their remarkable expertise in knitwear production deserves a proper introduction. Belee Milano is a 100% Italy based supplier that provides a full range of services, starting from support in yarn choice…

Increasing Sales with Social Commerce

Human, Vol. 2, Issue 1

The role of social media in the fashion industry continues to evolve with new tools for both fashion brands and/or consumers. The shopping experience has changed with the influence of social media and with the notion of social shopping. Indeed,…

Portrait: Marzia Donzelli, MAD

Human, Vol. 2, Issue 1

Established in 2007 by Donzelli (S.A.S.), MAD is a fashion design company specialising in clothing and fashion accessories for women, which express passion for the sea, the sun, and the wild and unspoiled charm of Sicily’s land. Production is based…

Five Different Paths

Human, Transparent, Vol. 2, Issue 1

Reasons for working independently are often based on individual decisions to make a life-change, youthful engagement to work differently, social representations of added-value enterprise or innovation, and tangible action in social responsibility. Be concerned: Laure She turned 20 in 2010….

Independent Agents of Change

Human, Transparent, Vol. 2, Issue 1

Life paths have become unpredictable. You may be here today and nowhere tomorrow, you may try to get or stay into the traditional business system, it will almost certainly crush you. So why not choose independence ? There is nothing to…

Portrait: Simona La Torre, Variazioni

Human, Vol. 2, Issue 1

Simona, can you describe your business model? I call it demi-couture, halfway between ready-wear and houte couture: for each model I produce three or four specimens, they are ready-made garments but can be replicated with some variation and/or difference in…

Science and Fashion Design

Circular, Online First

Technology related to yarn and fabric production and related to sewing is constantly improving. The textile and clothing sector benefits a lot from research in many disciplines (from chemistry to computer science and biology), but often in a not entirely…

Fandom Markets

Human, Vol. 1, Issue 1

Fandom of TV, film, or games offers huge potential for themed clothing, but narrow windows of opportunity impose digital production. According to Fashionista, ‘pink it and shrink it’ is still the most-used tactic for designing clothes for women sports fans….

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