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Established in 2007 by Donzelli (S.A.S.), MAD is a fashion design company specialising in clothing and fashion accessories for women, which express passion for the sea, the sun, and the wild and unspoiled charm of Sicily’s land. Production is based…
Reasons for working independently are often based on individual decisions to make a life-change, youthful engagement to work differently, social representations of added-value enterprise or innovation, and tangible action in social responsibility. Be concerned: Laure She turned 20 in 2010….
Simona, can you describe your business model? I call it demi-couture, halfway between ready-wear and houte couture: for each model I produce three or four specimens, they are ready-made garments but can be replicated with some variation and/or difference in…
Fandom of TV, film, or games offers huge potential for themed clothing, but narrow windows of opportunity impose digital production. According to Fashionista, ‘pink it and shrink it’ is still the most-used tactic for designing clothes for women sports fans….
Forecasting is absolutely essential since the entire fashion industry progresses based on trends. In this globalized fashion environment where everything changes very quickly, a common denominator is the trend. In the fashion life cycle, inspiration and design based on forecasting…