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Business Model

Portrait: Marzia Donzelli, MAD

Human, Vol. 2, Issue 1

Established in 2007 by Donzelli (S.A.S.), MAD is a fashion design company specialising in clothing and fashion accessories for women, which express passion for the sea, the sun, and the wild and unspoiled charm of Sicily’s land. Production is based…

Five Different Paths

Human, Transparent, Vol. 2, Issue 1

Reasons for working independently are often based on individual decisions to make a life-change, youthful engagement to work differently, social representations of added-value enterprise or innovation, and tangible action in social responsibility. Be concerned: Laure She turned 20 in 2010….

Independent Agents of Change

Human, Transparent, Vol. 2, Issue 1

Life paths have become unpredictable. You may be here today and nowhere tomorrow, you may try to get or stay into the traditional business system, it will almost certainly crush you. So why not choose independence ? There is nothing to…

Portrait: Simona La Torre, Variazioni

Human, Vol. 2, Issue 1

Simona, can you describe your business model? I call it demi-couture, halfway between ready-wear and houte couture: for each model I produce three or four specimens, they are ready-made garments but can be replicated with some variation and/or difference in…

Fandom Markets

Human, Vol. 1, Issue 1

Fandom of TV, film, or games offers huge potential for themed clothing, but narrow windows of opportunity impose digital production. According to Fashionista, ‘pink it and shrink it’ is still the most-used tactic for designing clothes for women sports fans….

Fashion Trends

Human, Vol. 1, Issue 1

Forecasting is absolutely essential since the entire fashion industry progresses based on trends. In this globalized fashion environment where everything changes very quickly, a common denominator is the trend. In the fashion life cycle, inspiration and design based on forecasting…

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