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Vol. 2, Issue 1

How to win the Ecommerce game?

Vol. 2, Issue 1

E-commerce – short for ‘electronic commerce’ – refers to the selling, exchange, distribution and marketing of products and services between a person or organisation and their stakeholders. Especially, within the fashion industry, e-commerce must be a priority for every brand…

Portrait: Belee Milano

Vol. 2, Issue 1

Belee Milano is an Italian knitwear supplier. We believe their remarkable expertise in knitwear production deserves a proper introduction. Belee Milano is a 100% Italy based supplier that provides a full range of services, starting from support in yarn choice…

Increasing Sales with Social Commerce

Vol. 2, Issue 1

The role of social media in the fashion industry continues to evolve with new tools for both fashion brands and/or consumers. The shopping experience has changed with the influence of social media and with the notion of social shopping. Indeed,…

Open Source Machinery: Embroidery Kit

Vol. 2, Issue 1

Appalled by over-priced professional embroidery machines, Stéphane and Sébastien have, within Electrolab, developed a prototype of an embroidery module that could be adapted to all standard sewing machines. On their innovation agenda, they wanted to make costly features, affordable and…

Portrait: Marzia Donzelli, MAD

Vol. 2, Issue 1

Established in 2007 by Donzelli (S.A.S.), MAD is a fashion design company specialising in clothing and fashion accessories for women, which express passion for the sea, the sun, and the wild and unspoiled charm of Sicily’s land. Production is based…

Five Different Paths

Vol. 2, Issue 1

Reasons for working independently are often based on individual decisions to make a life-change, youthful engagement to work differently, social representations of added-value enterprise or innovation, and tangible action in social responsibility. Be concerned: Laure She turned 20 in 2010….

Independent Agents of Change

Vol. 2, Issue 1

Life paths have become unpredictable. You may be here today and nowhere tomorrow, you may try to get or stay into the traditional business system, it will almost certainly crush you. So why not choose independence ? There is nothing to…

Digital Pattern Making: a Personal Story

Vol. 2, Issue 1

For more than twenty years, different types of software for designing sewing patterns have appeared on the market, mainly 2D CAD adapted to specific tailoring requirements. They are not sold alone, but are part of complex platforms that include other…

Portrait: Simona La Torre, Variazioni

Vol. 2, Issue 1

Simona, can you describe your business model? I call it demi-couture, halfway between ready-wear and houte couture: for each model I produce three or four specimens, they are ready-made garments but can be replicated with some variation and/or difference in…

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