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Increasing Sales with Social Commerce

Human, Vol. 2, Issue 1

The role of social media in the fashion industry continues to evolve with new tools for both fashion brands and/or consumers. The shopping experience has changed with the influence of social media and with the notion of social shopping. Indeed,…

Open Source Machinery: Embroidery Kit

Digital, Vol. 2, Issue 1

Appalled by over-priced professional embroidery machines, Stéphane and Sébastien have, within Electrolab, developed a prototype of an embroidery module that could be adapted to all standard sewing machines. On their innovation agenda, they wanted to make costly features, affordable and…

Portrait: Marzia Donzelli, MAD

Human, Vol. 2, Issue 1

Established in 2007 by Donzelli (S.A.S.), MAD is a fashion design company specialising in clothing and fashion accessories for women, which express passion for the sea, the sun, and the wild and unspoiled charm of Sicily’s land. Production is based…

Five Different Paths

Human, Transparent, Vol. 2, Issue 1

Reasons for working independently are often based on individual decisions to make a life-change, youthful engagement to work differently, social representations of added-value enterprise or innovation, and tangible action in social responsibility. Be concerned: Laure She turned 20 in 2010….

Independent Agents of Change

Human, Transparent, Vol. 2, Issue 1

Life paths have become unpredictable. You may be here today and nowhere tomorrow, you may try to get or stay into the traditional business system, it will almost certainly crush you. So why not choose independence ? There is nothing to…

Digital Pattern Making: a Personal Story

Digital, Human, Vol. 2, Issue 1

For more than twenty years, different types of software for designing sewing patterns have appeared on the market, mainly 2D CAD adapted to specific tailoring requirements. They are not sold alone, but are part of complex platforms that include other…

Portrait: Simona La Torre, Variazioni

Human, Vol. 2, Issue 1

Simona, can you describe your business model? I call it demi-couture, halfway between ready-wear and houte couture: for each model I produce three or four specimens, they are ready-made garments but can be replicated with some variation and/or difference in…

Next Generation Wearables – Open Call

Digital

WEAR Sustain is organising two Europe-wide competitions in April 2017 and October 2017, to develop what could or should be considered Next Generation Wearables and smart textiles that are critical-ethical-aesthetic. The program is seeking applications from teams in art or design…

Science and Fashion Design

Circular, Online First

Technology related to yarn and fabric production and related to sewing is constantly improving. The textile and clothing sector benefits a lot from research in many disciplines (from chemistry to computer science and biology), but often in a not entirely…

Fandom Markets

Human, Vol. 1, Issue 1

Fandom of TV, film, or games offers huge potential for themed clothing, but narrow windows of opportunity impose digital production. According to Fashionista, ‘pink it and shrink it’ is still the most-used tactic for designing clothes for women sports fans….

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