- Paolo Guarnieri, Comune di Prato, Italy
- Letizia Benigni, Comune di Prato, Italy
- Besnik Mehmeti, Comune di Prato, Italy
- Filippo Guarini – Textile Museum of Prato
- Daniela degl’Innocenti – Textile Museum of Prato
- Eulalia Morral – Former Director of the Textile Museum of Terrassa
- Chiara Arisi, LineaPiù Italia spa
- Evrikidi Papachristou
- Andrew Filarowski
- Daniela Zavec Pavlinic
- Eugenie Naber
- Stefania Ricci, Museo Salvatore Ferragamo
- Francesco Marini, Marini Industrie
- Meletis Karabinis, Hellenic Clothing Industry Association
- Lala De Dios, European Textile Network, France
- Felipe Barata, University of Evora, Portugal
The European textile industry has always been keen to preserve representative examples of textile production of the past, either for creative or for educational purposes. Numerous collections of antique and exotic textiles, today preserved in museums, have come from the private collections of textile entrepreneurs or industrial institutes and schools. Many firms have also acquired whole archives or textile samples from other sources. These archives are real and proper containers of the know-how, traditions and experiences of the past in some cases of many centuries in the past – a tangible heritage which is fundamental if we want to transmit the technical know-how and creative skills necessary to design new collections to future generations.
The connection of a contemporary product with archive materials – both through a faithful reproduction or a free reinterpretation – can greatly contribute to the construction of the value chain of the product itself, distinguishing it as “unique” compared to the global market and especially the result of decades or even centuries-old history.
Through this business, the company conveys to its partners and target consumers the cultural heritage it bears, which in turn is part of a wider collective heritage. The Heritage Marketing, however, is today one of the strategic factors of revitalization and success of the brands. Companies can boast a history behind themselves, on which to create communication campaigns and even create ad hoc collections with a high intangible value.
Topics can thus include, but are not limited to, the following:
- Fashion Heritage and transmission of technical know-how and creative skills
- Fashion Archives as source of inspiration for fashion designers
- Fashion Archives in Textile & Clothing Production
- Digitisation of Fashion Archives
- Digital exploitation of Fashion Archives
- Heritage Marketing
We encourage submission of the following different types of contributions, particularly welcoming articles from TCBL Associates:
- Journalistic work (blog posts, opinion pieces, trend updates, etc.)
- Case studies (profiles or stories of exemplary businesses)
- Academic or theoretical work (8-10 page research articles, 3-5 page reports on work in progress)
Preliminary submissions will need to be received by 12 May, 2017. Peer reviews and feedback will be provided by 26 May in order for final submissions for publication to be submitted by 9 June, 2017.
This special issue of the TCBL_zine will be presented at the #TCBL_2017 event in Athens, Greece on 20-21 June, 2017.